“They’re great products with the latest technology at a great price,” insisted Ms. Capitalizing on another trend, Wet ‘n’ Wild has also introduced a body gel with glitter. This year, the Wet ‘n’ Wild lineup has been bolstered by several new formulas such as a lip-plumping pencil which contains yeast extract to make lips appear fuller. As one might expect, the Artmatic brand does best in dollar stores. In contrast, Artmatic appeals to older women in more rural settings who have household incomes of $20,000. For example, some stores within a chain are perfect for Wet ‘n’ Wild which appeals to women with household incomes of $40,000 and higher. Relying on gut instinct and backed up by data supplied by Spectra, a Chicago-based market research team, AM Cosmetics executives learned that some brands may appeal in one store location and not in another. While revamping the company’s operations, AM executives began toying with the notion of positioning brands to appeal to a particular lifestyle and consumer attitude. “Now all of our brands are on the same platform in terms of tracking orders and forecasting. Each brand used different computer systems, making tracking and forecasting operations difficult. “We had seven brands, but they were all promoted to retailers as appealing to teens.”īesides confusion in brand positioning, back room operations also suffered. “The brands had great equity despite the upheaval,” recalled Ms. Hayano as executive vice president of global marketing. He restructured agreements with banks and brought in a management team with experience in the cosmetic industry, including Stephanie S. All that began to change, however, when Arnie Zimmerman joined the company in January, 1999. At one point, in fact, retailers were receiving promotional information just three weeks prior to shipping. According to one executive, sales fell as former management became more interested in financial issues rather than brand support.Īs firms were acquired, key brand teams were eliminated and retailer support waned. Four years ago, annual sales totaled nearly $190 million, but by the middle of last year, sales for the 52-weeks ended May 11 had dropped more than 20%. But when the Westport, CT financial firm devoured such well-known mass market brands as Wet ‘n’ Wild, Sweet Georgia Brown and Black Radiance, it suffered from a bad case of indigestion. It’s been nearly four years since the company was formed after a string of acquisitions by Morning- side Capital. Get extra savings by u sing discount code: LS12 you can receive an additional $12 off any order on the DollarDays Website.With new management in place, back room operations in order and marketing strategies set, AM Cosmetics is ready to grow again. Artmatic's regular retail price is $1.99/bottle.
![artmatic make up artmatic make up](https://cdn2.jomashop.com/media/catalog/product/cache/fde19e4197824625333be074956e7640/a/r/artmatic-smooth-shine-nail-polish-72-pcs-assorted-colors-3-oz-ea-9-ml-073911990142.jpg)
#ARTMATIC MAKE UP PLUS#
You can actually get 144 bottles of nail polish for only $64.80 - that equates to $0.45/bottle plus shipping. With my recent interest in finding the most value and being able to 'stretch' the mighty dollar, Artmatic has resurfaced into the cosmetic limelight again.īy clicking the image below, get access to wholesale pricing from DollarDays.
![artmatic make up artmatic make up](https://images-na.ssl-images-amazon.com/images/I/21lUjy%2B38yL._QL70_.jpg)
Even today, it is difficult to find any articles in the World Wide Web on the history or updates on Artmatic Cosmetics. No public announcement or news report on their absence in the mainstream cosmetic counters in my community could be found. Back then, in the late 1980's, I was intrigued by lipsticks & lip color those were the main products I used from Artmatic.Īs time passed, I no longer noticed that the Artmatic brand was displayed in the local drugstores in California. They were a drugstore brand of cosmetics that sold for about $1.99 comparable to today's popular NYC & Wet N Wild brands products.
![artmatic make up artmatic make up](https://i.pinimg.com/736x/26/b9/aa/26b9aabff2f0d60f680952e08ce825a5.jpg)
I remember Artmatic Cosmetics when I was a teenager.